R!OT x AdidasZA Rugby
#showyourstripes
In its latest rugby campaign, adidas South Africa merged art and sport in a unique collaboration, which fans around the world were able to witness first-hand.
Over the period of three months, the boots of three successful South African rugby players were given a unique makeover by myself. I’ve applied illustration to customising figurines, sneakers, sculptures and even helmets before, so the opportunity to work on a rugby boot is what drew me to this project.
The inspiration for each boot was drawn from the players themselves; and these are no ordinary sportsmen.
JP Pietersen (CELL C Sharks), Siya Kolisi (DHL Stormers) and Jan Serfontein (Vodacom Bulls) have all demonstrated their immense talents on the pitch, and set set to make a splash when they competed in matches for their respective Super Rugby franchises around the country.
The customised rugby boots were worn during the Cell C SHARKS vs DHL Stormers on 31 May, the DHL Stormers vs Vodacom Bulls on 05 July, and the Vodacom Bulls vs Rebels on 07 July.
The customised rugby boots were worn during the Cell C SHARKS vs DHL Stormers on 31 May, the DHL Stormers vs Vodacom Bulls on 05 July, and the Vodacom Bulls vs Rebels on 07 July.
The once-off customs will be auctioned for charity in benefit of the J9 Foundation - Joost vd Westhuizen for Motor Neuron Disease.
