Adidas ZA

Custom Rugby boot collaboration with Adidas ZA Rugby

R!OT x AdidasZA Rugby
#showyourstripes

In its latest rugby campaign, adidas South Africa merged art and sport in a unique collaboration, which fans around the world were able to  witness first-hand.
Over the period of three months, the boots of three successful South African rugby players were given a unique makeover by myself. I’ve applied illustration to customising figurines, sneakers, sculptures and even helmets before, so the opportunity to work on a rugby boot is what drew me to this project.
The inspiration for each boot was drawn from the players themselves; and these are no ordinary sportsmen. 
JP Pietersen (CELL  C Sharks), Siya Kolisi (DHL Stormers) and Jan Serfontein (Vodacom Bulls) have all demonstrated their immense talents on the pitch, and set set to make a splash when they competed in matches for their respective Super Rugby franchises around the country.
The customised rugby boots were worn during the Cell C SHARKS  vs DHL Stormers on 31 May, the DHL Stormers vs Vodacom Bulls on 05 July, and the Vodacom Bulls vs Rebels on 07 July.
 
The once-off customs will be auctioned for charity in benefit of the J9 Foundation - Joost vd Westhuizen for Motor Neuron Disease.
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